Bytedance is the #1 entertainment platform in China, and the fastest growing in the world. Its portfolio apps include Jinri Toutiao, the top one news app in China, as well as three apps: Volcano, Douyin (Tik Tok and Musical.ly internationally) and Watermelon short video. It is a full-fledged content platform with established dominant news app with new products in becoming a dominant player in short videos, and has become a global news company via several overseas acquisitions.
The company uses superior algorithmic news feed mode, big data to process and analyze, and extensive amount of content on Toutiao’s platform. Its DAU has reached critical mass and has longest time spent per day after Wechat (from 50 mins in 2015 to 76 mins in 2017).