Pipilu, a company specialized in Chinese original children's literature, has created classic characters in children's literature like Pipilu, Lu Xixi, Schuck and Betta . In fairy tales, Pipilu, Lu Xixi symbolize characters with excellent quality, integrity, tenacity, simplicity and gratitude, which has become beloved figures for readers of post 70s, post 80s, post 90s and even post 00s.
Mr. Zheng Yuanjie, considered as the father of Pipilu, is a famous writer of children's literature in China. His work fairy king has been published consecutively for thirty years and has become a literary classic series. In 2011, among the ten books evaluated by the United Nations, Pipilu's General Mobilization" and "Harry Potter" have both ranked the fourth. Mr Zheng Yuanjie is also an active philanthropist promoting the cause of social welfare, once won the award of "China Charity Model Award" which was presented by former president Hu Jintao and "the Angel of Love" from China Foundation for Poverty Alleviation.